Gameplay consists of a mixture of battles and puzzle solving, as the player must complete certain tasks in order to proceed to the next world in the game. Battles are fought by having players correctly draw runes with the stylus on the Nintendo DS touch screen to attack enemies.Monsters appear randomly in the game and in certain situations such as boss battles. Players are given the opportunity to collect various dolls throughout the game, several of which are based upon the characters in the game. The dolls have the ability to launch attacks, give boosts to various stats, or heal the player depending on the type of doll. The dolls can become damaged, making repair necessary.
The game's plot is set within several different worlds, many of which are loosely based upon various fictional characters and stories such as The Little Mermaid, The Wizard of Oz, and Alice in Wonderland. Thousands of years prior to the start of the game, powerful witches existed below the surface of the earth in a world that was filled with darkness and decay. They soon grew jealous of the beautiful surface world and with the assistance of the Eld Witch, invaded the surface world. The ensuing battle was filled with violence and bloodshed, but was stopped after the mysterious and magical Queen Alice sealed the witches away by using their own rune magic against them. After the battle, rune magic was considered to be lost and forbidden.
Liddell is one of several young girls that are training at an academy to become a witch. She is, however, often scolded for her rude behavior and her attitudes towards the magic classes, which she views as inferior to ancient magics. After speaking with a classmate and the witch Babayaga, Liddell is informed of the whereabouts of a magic castle that potentially holds an ancient magic. She proceeds to the castle despite warnings from Babayaga, where she discovers the vampire Loue, whom she awakens after breaking into a nearby room in search of magic. The room actually contains a magic book containing the sealed Eld Witch, who takes Liddell's break in as a chance to escape. Liddell is then enlisted by Loue to go to seven different kingdoms and rescue the princesses in each one.
During the course of her travels Liddell learns additional rune magic as well as gains the ability to use dolls, one of which is her personal doll Dayna, to boost various stats and abilities, as well as to cast various magics. As she rescues each princess, Liddell is given their personal sigils. When combined, the six sigils will allow Liddell to travel to Alice's world and confront the Eld Witch. Various elements about Liddell's past and personality are revealed, such as Liddell's abandonment as a child, the resurgence of memories where she was rescued by what appears to be Queen Alice, and her admission that her desire to become the strongest witch stems from a belief that if she becomes strong that her mother will return to her. It's eventually revealed that the six kingdoms were created by Queen Alice as a form of added protection for the seal she placed on the Eld Witch, and that she also descended into the underworld to serve as a permanent watchman and guardian against any potential further action.
Liddell eventually manages to gather all six sigils and defeat the Eld Witch, but in the process is told that she must become the new "Queen Alice", essentially becoming a prisoner in the underworld. After the credits Liddell is woken by a classmate, causing her to dismiss the prior events as a dream. Meanwhile Queen Alice and Loue discuss Liddell's powers, the possibility that Liddell is a creature of the underworld, and plans to continue to monitor her in the future.
In a second replay additional content is unlocked that has Liddell traveling back in time and befriending a young girl named Anne. She is eventually revealed to be the Eld Witch before she became consumed with the need for revenge, as Queen Alice refused to reincarnate her daughters. After a second battle, the Eld Witch reverts to Anne and remembers her friendship with Liddell. Upset, Liddell wanders through a maze forest and comes across the Mad Hatter, who explains that death is not permanent in this world and it's possible she might see Anne in the future. Liddell then attends a tea party with the six princesses from each kingdom, where she gives Loue a spell book containing all of the rune magic she has learned, saying that she doesn't need it to become a powerful witch. In return he gives her a necklace that Liddell is showing to be wearing when she wakes up in her school's library, where she has lost her memories of the events of the game.
- Liddell: The main character, Liddell is a witch-in-training that accidentally releases the Eld Witch while searching for strong magic.
- Loue: An ancient vampire that was guarding the book holding the sealed Eld Witch. He accompanies Liddell on her journey in bat form.
- Eld Witch: An ancient witch that is said to have invaded the upper world due to her jealousy of its beauty. Liddell befriends the Eld Witch when she was just a young girl named Anne, which gives the player the game's true ending.